Whether you’re a do-it-yourself gal, or a ‘spend your whole month’s salary in the salon’ kind of woman, having blonde hair is basically a full-time commitment.
So, what to do if you want to change it up without undoing all your hard work and time in the hairdresser’s chair? Go for the latest twist on a classic, that’s what.
We spoke to the genius behind Kate Bosworth’s perfect platinum and Elizabeth Olsen’s golden locks, Creative Colour Director of Color Wow and John Frieda Salons, Nicola Clarke, and the coolest woman in hair and Georgia May Jagger’s BFF, Creative Director of BLEACH London Alex Brownsell to let you in on the new blonde hair updates you need to know for 2019.
Because being blonde isn’t a choice, it’s a way of life.
1. ICY WHITE IS IN
Between Cara, Karlie and K-Stew (we’re sensing a trend…) icy white hair is back big time for 2019. But if you want to avoid getting a buzz cut, you need to do it right.
‘Discuss with your hairstylist what you want – how blonde you want to go and whether you’re willing to change the shape of your hair,’ says Nicola, ‘Bleach damages your hair so a lot of the time you might need to cut a decent amount of hair off to keep it looking healthy.’
2. …BUT YELLOW BLONDE IS BACK
Ok yes, the Cara crew have brought white blonde hair back to the masses, but there’s an underground blonde trend rebelling against it that we’re sensing is going to be big.
Yup, yellow blonde is back.
‘It used to be about getting your hair whiter than white because it was so unattainable,’ says BLEACH creative director and rainbow hair pioneer Alex Brownsell. ‘Golden shades with warmer tones all over is the new platinum.’