Bold in colour, minimal and restrained in style, AW19’s most powerful makeup trend shows statement red lips, teamed with, well… not much else.

Take it from Helmut Lang, Emilia Wickstead, Paco Rabanne and Chloé, the way to keep crimson lipstick current is to give it all the attention. Eyes should be minimal, brows simply brushed, and as for skin, a healthy, flawless glow is the only support this lip look needs. Plus, a few really great products – Estée Lauder can help out with that.

Colour pop

For intense colour pay-off with a high-shine finish, Pure Color Envy Sculpting Lipstick, £27, is a must. For our statement lip look, we’re loving Carnal – a demanding letterbox red with gorgeous, warm undertones.